Santai Seltzer
Year
2025
Services
Social Media Playbook
Client
Purwadhika
Santai Seltzer is a lifestyle beverage brand that promotes a chill, relaxed vibe through its refreshing sparkling drinks. The brand focuses on connecting with a youthful, laid-back audience through casual, friendly messaging and vibrant visuals across social media platforms.
Target Audience
Santai targets young adults aged 20–35 who enjoy fun, light-hearted content and prefer brands that feel personal, relatable, and visually aesthetic. They're active on Instagram, love lifestyle-driven content, and appreciate brands with a strong and consistent online personality.
Findings & Problem Statement
Although Santai Seltzer had a cool product and a clear vibe, it lacked consistency in visual identity and brand communication on digital platforms. The absence of clear social media guidelines made the content feel scattered, weakening the brand’s impact and recognition. A structured Social Media Playbook was needed to define the brand’s tone, style, visual elements, and content strategy.
Instagram Feed & Story
The Lifestyle & Vibes pillar captures the fun, tropical spirit of Santai Hard Seltzer, showing how it fits into carefree, social moments like beach days, pool hangs, and road trips with friends.
Facebook Banner
Since the platform's users are mostly adults, direct and clear messaging is essential, while the ample space is optimized to showcase Santai’s diverse product range.
Linkedin Banner
To ensure clarity and impact, the slogan is designed to be bold and simple, effectively representing all aspects of Santai branding.