Santai Seltzer

Year

2025

Services

Social Media Playbook

Client

Purwadhika

What is Santai Seltzer?

What is Santai Seltzer?

What is Santai Seltzer?

Santai Seltzer is a lifestyle beverage brand that promotes a chill, relaxed vibe through its refreshing sparkling drinks. The brand focuses on connecting with a youthful, laid-back audience through casual, friendly messaging and vibrant visuals across social media platforms.

Target Audience

Santai targets young adults aged 20–35 who enjoy fun, light-hearted content and prefer brands that feel personal, relatable, and visually aesthetic. They're active on Instagram, love lifestyle-driven content, and appreciate brands with a strong and consistent online personality.

Findings & Problem Statement

Although Santai Seltzer had a cool product and a clear vibe, it lacked consistency in visual identity and brand communication on digital platforms. The absence of clear social media guidelines made the content feel scattered, weakening the brand’s impact and recognition. A structured Social Media Playbook was needed to define the brand’s tone, style, visual elements, and content strategy.

Instagram Feed & Story

The Lifestyle & Vibes pillar captures the fun, tropical spirit of Santai Hard Seltzer, showing how it fits into carefree, social moments like beach days, pool hangs, and road trips with friends.

Facebook Banner

Since the platform's users are mostly adults, direct and clear messaging is essential, while the ample space is optimized to showcase Santai’s diverse product range.

Linkedin Banner

To ensure clarity and impact, the slogan is designed to be bold and simple, effectively representing all aspects of Santai branding.

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